![]() ![]() And, also know that many times, the riches are in the niches, and there's an advantage to narrowing down your focus and staying small. No matter the size of your niche, you can bring your tribe together. Now he has fans, repeat listeners, and even companies reaching out to him to work with him. Phil's podcast, in the small niche of Scanners, was a hit. Check out this Facebook Message he posted in our Podcast Student Center: Well, within six months, he became a micro-celebrity in the space. This was a hobby of his, and he wanted to use a podcast to just talk more about it and connect with others. Yeah, not too large in terms of a listening audience compared to things like entrepreneurship, personal development, fitness, and other large niches. Phil's podcast is in the scanner niche, the handheld kind that you can use to listen to police lines and emergency frequencies and nerdy things like that. Need proof? Let me introduce you to one of my students, Phil Lichtenberger, host of Scanner School. Now onto the next myth… Myth #2: You Have to Podcast in a Large Niche to Succeed I hope sharing this with you helps you realize that you don't have to be great to get started. Over time, my communication skills improved, and as you already know, the results are more than I could have dreamed. It took me a year and a half to finally publish my first episode, and of course, I'm so glad I did. What's with that music? And did you hear how timid I sounded? I was NOT great behind the microphone, and every time I tried to record my first actual episode, I'd get scared and go back to blogging. Here's my second most popular show with over 1,000 episodes! I created several more shows, including AskPat, FoodTruckr School, and The 1-Day Business Breakthrough Podcast, and even one with my ten-year-old son called All Of Your Beeswax. When I learned about the kind of connection you can make with your listeners, I became obsessed with podcasting. “I was scrambling, taking notes while you were talking about.“Thanks for keeping me company while I was.When I meet my listeners in person, they say things like: Podcasting is the best way to scale intimacy.Īnd it's so true. ![]() But to the listener, it's just you and them. On the Internet today, it's all about earning trust, and there's no better way to earn trust from people than with your voice- the real you.Īs a podcaster, you're going to broadcast your message to thousands, maybe even millions of people. The #1 Reason Why You Need to Start a Podcast ![]()
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